Thursday, March 10, 2011

Resume Cover Letter - Mini Course Day 2

Attention Grabbing Headline

To start a resume cover letter, don’t just write a headline.  Write a POWERFUL headline – one that practically forces the reader to explore a little further, to READ more of your letter and to find out more about you.

If you want to land more quality job interviews, you need to apply the ‘big bang’ theory, as according to Jimmy Sweeney.  For those who have downloaded his ebook will know about this.  If you haven't yet, click on the link at top of this blog and download a free copy.

At the top of any job search cover letter, you need TO GRAB YOUR READERS’ UNDIVIDED ATTENTION!

This little secret works like magic, however have been overlooked by almost all job seekers.  Have you been writing a headline like this: Application: [job title]?  Stop doing it again.  99% of the job seekers write this and most of them are victims of receiving a standard reply of ‘no, thank you’.

Let’s compare three examples of attention grabbing headlines.
 
(1) Three reasons why I may be the ideal candidate you are searching for…
(2) Seasoned [job title] ready to contribute immediately
(3) One reason I am the best candidate for …

Which is the best headline? Well, all examples grab attention, but it is important to note these: 

(1) is the best. 
(2) is not too bad, provided they are looking for a seasoned candidate available immediately. 
(3) is the worst.  Don’t ever write something like this on your job search letter.  It does not represent confidence but arrogance which no hiring manager appreciate. 

Remember to remain humble and friendly while grabbing attention. 

Study the recruitment ad and craft your headline with something of interest to the hiring manager.  Here are THREE examples of excellent cover letter headlines:

Three reasons why I believe I may be the candidate you are searching for regarding the position of [job title].

I would love the opportunity to be interviewed in person for the position of [job title].

Experienced [job title] ready to [key selling point] – such as – Experienced Sales Manager ready to Expand Territory

Use a strong headline at the beginning of your next job search cover letter can keep your phone ringing for more job interviews fast.

CONCLUSION: Start YOUR next resume cover letter off with an Attention Grabbing Headline.

Resume Cover Letters - Mini Course Day 2